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Posted by George Wall on 08/08/2011 [Ecommerce]
As Looking4Parking enters the final stage of its re-brand, Digital Director Dave Greenbrown talks highs and lows and explains why it will all be worth it in the end.
Why the decision to re-brand?
“It was time for a fresh look and feel. The Looking4Parking brand has taken the airport parking market by storm in the last 12 months and we wanted to reflect our growing scale and authority.”
What will change?
“Pretty much everything. We have a new logo, new website, new email templates, new user journeys to make the booking experience easier and quicker. The re-brand has also been an exercise in improving our web real estate for airport parking suppliers and other partners.”
When will the new branding launch?
“Ha! That’s the million dollar question. We’re tying up loose ends at the moment and testing and re-testing the web stuff to iron out any bugs. The go live date hasn’t been finalised yet but we’re very much looking forward to getting the reaction of customers and stakeholders. September sounds good to me.”
What’s your favourite thing about the new branding?
“The fact that our personality is now accurately reflected in how we look, and how we sound. We’re all about making the booking of a parking deal feel like part of the holiday – and the new branding really shouts this out. Oh yeah, and Luke.”
Who’s Luke?
“Our new brand character. We’ve got big plans for him and everyone who’s seen him so far has loved him.”
If you were starting the project again, what would you do differently?
“Nothing really. Resign myself to the fact that you can’t plan every last detail maybe? There have been all the usual stresses and strains involved with managing a project of this size – and some long hours and late nights. But it’s always the way with anything worth doing.”
And will it all be worth it in the end?
“Yes. Absolutely. The new branding will support our growth through the next 12 months and help us to communicate the knowledge, expertise and inventiveness which makes us different from our competitors.”
The purchase area of the Looking4Parking website is secure - this means we use industry-standard Secure Sockets Layer (SSL) technology to allow for the encryption of potentially sensitive information such as your name, address and other critically sensitive information like your credit card details.
Information passed between your computer and our Web site cannot be read in the event it is intercepted by someone else.