Looking4Parking Discounts System

This week we launched a new airport parking discount management system across our websites. Whilst we did already have a discounts system in place it wasn’t editable by our customer service representatives and whenever we wanted to add a new discount into the system it had to be programmed by one of our website developers.

Another primary driver for developing the new system was to give us more control over which discounts could be applied to which products. In the old system ANY discount could be applied to ANY product, but because we have variable commission rates with our suppliers, this meant that we would often make 0% commission because of users applying discounts to products that had low commission values.

The new system allows us to specifically allocate airport parking discount codes to certain airport parking suppliers which means that we can allows make a commission and also means that we can offer higher discount percentages to our high commission products – so a win-win situation for us and for our customers.

A further improvement is that now we have the ability to limit the number of times an airport parking discount code can be used – which means we can do special one off vouchers style discounts for specific vendors, email marketing, or to run over controlled periods of time. Check out the airport parking promo code page.

Finally we have improved our discount tracking capability so we can actually see which discounts are working for us and which are never used. We can then target traffic sources that provide a lot of discount bookings in order to improve our numbers.

In the future we already have further improvements planned such as airport specific codes and the ability to add the discount code earlier in the booking process.