Parking Blog: Article L4P

Malaga Airport Parking

My business partner and I have just returned from a recce mission to Malaga in order to try and kick start foreign language versions of our airport parking website businesses.

We chose Malaga firstly due to the fact that I knew the area quite well having lived there for a year in 2003 and secondly because it's one of Spain's biggest airports serving more than 12 million passengers a year. A third not inconsequential reason is of course that Malaga Airport boasts the most English speaking passengers of any spanish airport - this is important because it removes one significant barrier to entry in terms of the Spanish Market, that being the language! Whilst I do have some Spanish speaking capacity it's certainly not at the level needed to communicate commission rates and discount schemes and invoices etc etc.

Following our research before embarking on the trip we knew that a high percentage of Malaga car parking companies were operating solely from English customers. This gives us an active target market of customers that are ready made for any new services that we operate from Malaga and with the same products we can also create a Spanish language version of the website in order to test the waters in terms of the potential for native Spanish bookings.

With the above all said I would like to take this opportunity to introduce you to Alvaro who is the owner of our first Malagueña partner. His website www.malagaairportcarpark.com already has substantial trade through a long established customer base and with access to over 1000 spaces and an office situated less than 50 metres from the entrance to the airport we could have hardly expected to have found such a potentially perfect operation.

In addition he operates a meet and greet service which is obviously very interesting to use considering our own Birmingham meet and greet and Heathrow meet and greet airport car parking operations.

Our new Malaga Airport parking products start on Looking4Parking this week.


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